Magic Mobility: Because the World’s not FlatTM
From driving through the soft sands of Australia’s beautiful beaches, climbing the many rugged mountain ranges, to dominating the nation’s muddy farmyards, Magic Mobility has been enabling its clients to experience the freedom and adventure that comes with a go-anywhere wheelchair since 1994. In the process, the company is re-defining wheelchair mobility for new generations and improving lives.
Magic Mobility’s story started when Ashley Daff, fresh from studying prosthetics at university, secured an assembly role at Sibbing Mobility in suburban Melbourne. Within six months of his arrival Ash was the go-to man for all of Sibbing’s highly-customised wheelchair solutions. Over the years, Ash developed strong relationships within the disabled community and was known for his deep understanding of the human body and his exceptional level of mechanical nous. When the future of Sibbing was looking doubtful Ash took the leap of faith and founded Magic Mobility.
From its inception, Magic Mobility soon made a name for itself developing customised wheelchairs empowering end-users and enabling them to go places where standard wheelchairs could not take them. The customisation is an essential offering that enables people to live the way they choose. Magic was determined to push the boundaries of what power chairs could achieve by being resolutely driven by the unmet needs of their users.
From its origins of designing and building manual wheelchairs, Magic soon moved in to powered chairs. Noticing the unfulfilled need for outdoor experiences, Ash started developing highly mobile wheelchair bases that were capable of climbing gutters and taking on rough and unpredictable terrain. A series of successful wheelchair designs culminated in the development of the Extreme 4×4.
The Extreme 4×4 was a pioneering world leader in outdoor mobility, shattering any preconceptions that people with disabilities couldn’t enjoy the most rugged of terrain. With a powerful motor driving each of the four wheels, the Extreme could take users to places that had never seemed possible before. The world took notice and wheelchair users from around the globe started demanding a Magic Mobility powered wheelchair. Magic began exporting their boundary-pushing wheelchairs to all corners of the globe including the USA, UK, Europe, the Middle East and South East Asia.
Complementing their Extreme wheelchair, Magic Mobility had developed a world-class range of wheelchair solutions designed to provide highest level of independence for their diverse customer base. These wheelchairs have become class leaders in providing solutions ranging from driving in the tightest of spaces, being collapsible to fit in the back of a station wagon, or to providing users with highly limited movement the ability to drive a wheelchair and achieve a level of independence that was previously unheard of.
Our purpose is:
- To empower people to push boundaries and to experience a world that’s not flatTM
Our customer cause is:
- “let me experience a world that’s not flat”
Our core values:
- We genuinely care and we connect, listen, understand and translate, always with our user’s unmet need and aspirations at front of mind
- When confronted by a rule we ask why not? We opt for the less travelled path in order to discover a better solution
- Driven to go further
- We don’t settle for good enough and we will always go the extra mile
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