Magic Mobility acquired by Sunrise Medical

Magic Mobility is pleased to announce its acquisition by Sunrise Medical.

Sunrise Medical is a world leader in the development, design, manufacture and distribution of manual wheelchairs, electric powered wheelchairs, scooters, seating and positioning products and has acquired Magic Mobility, a leading Australian based designer and manufacturer of highly innovative and life enabling all-terrain electric wheelchairs manufactured & distributed from its facility in Melbourne.

The acquisition of Magic Mobility will provide more opportunities for wheelchair users world-wide to access these products and for them to consider Magic Mobility as a solid choice for their mobility needs.  As the world is not flat, Magic Mobility makes tough electric powered wheelchairs that will meet a broad range of needs and expand possibilities, giving end users maximum independence and empowering them to get outdoors and explore the world. The companies will combine strengths and will be committed to Sunrise Medical’s operational vision of integrated planning, strong execution and the implementation of technology to achieve broader connection to end users, driving innovation & ultimately delivering life changing outcomes for wheelchairs users and their families.

Jill Barnett, General Manager of Magic Mobility stated “We are thrilled by this transition, which will ensure that our 24 year old Australian brand can grow and develop even further for decades. Our desire has always been to grow awareness and provide more access to our products and the Magic way of life. We are excited to help facilitate the introduction of a global corporation into Victoria. The prospect of continuing to operate here in Melbourne and employing more local talent as we grow, is great for the Victorian manufacturing industry and the overall Australian economy.”

Jim Barratt, Vice President Commercial Operations who led the acquisition for Sunrise believes: “The opportunity of offering our customers greater possibilities in terms of electric powered wheelchairs is at the heart of this acquisition. Though we have a broad range of market leading brands, the inclusion of the Magic Mobility portfolio, who are at the leading edge of outdoor, go-anywhere, all-terrain wheelchairs, further enables people to enjoy their life and experience an enhanced choice of product capabilities.”

Johan Ek, CEO of Sunrise Medical closed by saying: “Magic Mobility will continue to play an increased role in the global electric powered wheelchair marketplace. With Sunrise, I am very excited as to what the future brings. Magic Mobility has a strong and dedicated team of people headed up by an excellent management team who will continue to run the business along with the new support, resources and experience we have at our disposal.”

Design, manufacture, repairs and after-sales service will continue to operate from Magic Mobility’s factory in Melbourne.